G Pulla Reddy sweets is a traditional Indian sweet store in Hyderabad, a name almost synonymous with ghee sweets in the city. The interior of their new store on a busy street in the city is a contemporary take on the heritage and memories of the brand. The store is conceived as a seamless blend of the classic retail arcade display, with colorful woodwork and a splash of greenery create a look that is both contemporary and timeless. Inside the space, the yellow from the logo is complemented with a millennial pink, resulting in a classic yet trendy style that will appeal to people of all age groups. Brass accents further add to the timeless look.The store is bathed in a golden yellow light that highlights the pink and yellow palette creating a warm and comforting interior. The combination of suspended mesh screens and contemporary lighting weaves a continuous narrative across the space.
The Abids branch has been conceived as a contiguous arcade-form expanse, exuding an aura akin to that of a whimsical patisserie. Leitmotifs of soft yellow, millennial pink, woven cane, and terrazzo make a debut in balanced doses, creating a tactile and colour-doused sensibility. The internal volume has been treated with a particular homogeneous essence, displaying the omnipresence of the colours and finishes in versatile ways.
A matrix of bespeckled pale beige-yellow and cool grey terrazzo tiles swathe the flooring uninterruptedly while meshed cane screens remain suspended from the ceiling, interspersed by translucently illuminated globe lights. An array of glass display vitrines lines the perimeter of the store, assembled upon bases with woven cane fascia held delicately within wooden beading. A series of voluminous arched niches have been culled into the walls in a symmetric fashion, lending the space a sense of visual dynamism.
The arched segments have been streaked with open shelves, creating an ingenious opportunity for the store to house its goods and packaging. On the side, a cluster of fluted wooden consoles levitate strikingly, crowned by chunky speckled terrazzo countertops as additional display and congregational zones.
Straddling the threshold between the past and the present, the design vocabulary at G Pulla Reddy Sweets hints at a refreshed take while honouring the brand’s integrity that has flourished over seven decades!
© ALL IMAGES COPYRIGHT BEYOND SPACES DESIGN STUDIO 2023